Click to enlargeBranded Books

How to Promote Your Company & Products Using Existing and Customized Books

Number of pages: 112
Number of diagrams: 23
Authors: Laurie Clementson
Lawrence Harte

iMarketing Magazine
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Description

Branded book marketing programs can transform ineffective and costly push advertising marketing campaigns into highly qualified pull marketing successes. Branded books can allow you to receive hundreds or even thousands of requests for information from qualified sales leads.

While some companies are getting better at using web content to attract qualified inquiries, branded book marketing programs provide highly credible content, have a more....

Table of Contents

Branded Book Formats
Branded Book Objectives
Competitive Research
Effective Writing
Creating Graphics
Production Steps
Distribution Options
Marketing and Promotion
Sales Lead Generation
Performance Measurement

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Description

Branded book marketing programs can transform ineffective and costly push advertising marketing campaigns into highly qualified pull marketing successes. Branded books can allow you to receive hundreds or even thousands of requests for information from qualified sales leads.

While some companies are getting better at using web content to attract qualified inquiries, branded book marketing programs provide highly credible content, have a high perceived value, and can be used to entice and reward customers.

You will learn the basic processes to create effective branded books places where you should make your customized books available, and how to setup response channels which can identify the performance of your branded book marketing campaigns.

Branded book marketing objectives include sales lead generation, developing credibility value, and direct product sales.

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About the Authors

Laurie Clementson is a brand promotion expert, industry analyst, and business development manager. Her brand promotion marketing career began in 2001 when she setup and managed SGI promotions company which developed promotional items. After attending the State University of New York Stonybrook, she gained her expertise in Brand Marketing through professional courses, company interviews, and direct program management. Ms. Clementson is successful campaign manage having having helped leading companies to create programs, marketing campaigns, and promotion tactics. She has setup and managed many types of branded book promotion programs including sample book registration systems, embedded book resource links, and highly targeted social media marketing campaigns.

Mr. Lawrence Harte is the president of Althos, an expert information provider covering the communications industry. He has over 29 years of technology analysis, development, implementation, and business management experience. He has setup, managed, and provided training for keyword advertising, search engine optimization, affiliate links, email broadcasting marketing programs. Mr. Harte has interviewed hundreds of Internet web marketing experts and tested many types of web marketing systems to discover the key success principles used for Internet marketing programs. Mr. Harte's combined knowledge and experience in business systems, communications technologies allow him to communicate well with all people within a company that have a need to understand marketing programs and communication systems. He has authored over 80 books on communications technologies and systems on topics including Internet Marketing, Business Finance, Mobile Communications, IP Telephony, and Billing Systems. Mr. Harte holds many degrees and certificates include an Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York, (1990).



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Branded Books eG7700105$9.99