Description
The QIC Learning Buying and Selling Web Sites for Business Managers Course Explains the Web Site Acquisition Model, Use of Online Web Site Broker Services, Key Benefits and Risks, and Web Site Valuation.
Business managers are discovering that buying and selling traditional types of businesses can be costly and time consuming, and that the required start-up capital can be costly. Business managers need to understand which types of web sites match their products, services and business operations, as well as which types of buyers they can work with. Some have already discovered that web site sales agreements can be tricky to create and implement with significant failures and high costs. There seems to be an endless supply of web site broker services that promise great results at high cost but deliver much less. Web site valuation plays a key role in determining the benefits and risks of buying and selling web sites, as well as technical and marketing skills, niche, budget and motivation, Business managers should understand that the sale or purchase of some web sites may include customer lists and content, while others may not.
This course was created by a team of experienced web site sales experts who explain the different types of sales agreements and proper implementation, while providing realistic expectations and actual results. You will not become a web site sales consultant by taking this course. You will learn how to complete the sale or purchase of an existing web site in a legal and profitable manner.
• Web Site Acquisition Model
• Web Site Valuation
• What You Get When you Purchase a Web Site
• Finding Web Sites to Buy
• Using Online Web Site Broker Services
Why buy or sell web sites
How much is a web site worth – Valuation
What you get when you purchase a web site – Lists, Content
Where you can find web sites for sale – Online brokers
Flippa.com
http://flippablog.s3.amazonaws.com/blog/wp-content/uploads/pro-guide-to-buying-websites-PREVIEW.pdf
your motivations for buying a site
! the topics that interest and excite you
! your technical skills
! your marketing skills
! the time you have available to spend on the site
! the amount of money you have to spend
! the payback timeframe you’re anticipating
! your exit strategy
1. Does your website due diligence come back positive?
2. Can you raise funds for the purchase?
o Can you pay the seller late? (This gives you chance to sell it before you pay – true arbitrage.)
3. Are statistics transparent enough for resell?
4. Do you have sufficient knowledge to answer questions about the niche/technology used?
5. Is the site under market value?
6. Will the site retain value after purchase (e.g. avoid personal blogs)?
7. Can ownership of all assets be transferred quickly?
8. Would the site appeal to your previous list of buyers (if you have one)?
9. Are you aware of your break-even point for the
site?
o Will your list pay you more than you will have to pay?
10. Can you add value in 1 day?
o Can you improve the design in one day?
o Can you improve the content in one day?
o Can you improve monetization in one day?
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Table of Contents
Chapter 1 Define yourself . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Your motivations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Your interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Your technical skills . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Your marketing skills . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Your available time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Your available funds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Your payback expectations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Your exit strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Putting it all together . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Chapter 2 Define your search . . . . . . . . . . . . . . . . . . . . . . 11
Defining the niche . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Defining the technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Defining the budget . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Using search tools and alerts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Putting it all together . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Chapter 3 Understand the opportunity . . . . . . . . . 19
Knowing the site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Traffic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
Extras . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Knowing the seller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Checking seller feedback and trust ratings . . . . . . . . . . . . . . . . . . . . 32
Getting testimonials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
Asking for name and location . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
Reviewing the sales history . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
Understanding the reason for selling . . . . . . . . . . . . . . . . . . . . . . . . . 36
Common traps to avoid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
Putting it all together . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
Chapter 4 Engage in the auction . . . . . . . . . . . . . . . . . . . 41
When to bid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
What you’re buying . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
What to bid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
Putting it all together . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
Chapter 5 Complete the transaction . . . . . . . . . . . . . 47
Making it yours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
Getting in touch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
Taking the time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
Honoring the terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
Common traps to avoid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
Putting it all together . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52
Chapter 6 What if it all goes wrong? . . . . . . . . . . . . . 55
What if I change my mind? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55
vi
What if the seller doesn’t deliver? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56
What if I'm in over my head? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58
Putting it all together . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59
Where to now? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59
Chapter 7 Website buyer’s checklist . . . . . . . . . . . . . 61
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