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Description
This book explains how to setup and run an Internet television station. Internet protocol television (IPTV) is the transmission of digital video and audio through Internet protocol (IP) networks. IP television services may be on a subscription basis (paid for by the recipient) or may be funded by commercials or government agencies. IP television service (IPTV) IP television broadcasters transmit multimedia data sig
nals to end users or to distribution points that redirect the digital television signals to end users.
You will learn about the equipment and encoding options for getting your Internet TV Station up and running. Discover simple Internet TV Station hosting options which require no broadcasting equipment to get standard. With some simple programs and/or cameras, you can obtain, produce, and schedule television programs. You will learn that people can watch your Internet TV programs on a computer or standard TV using Internet TV set top boxes.
This book makes it easy for you to understand the technology and business aspects of Internet TV. You will learn the technology basics such as video encoding, media production, and program scheduling that will allow you to understand all the technical jargon and communicate with companies that can help you.
You will learn about the economics of television stations including advertising and television commerce (T-commerce). Find out how to identify interesting programs and the content licensing process. Discover how you can use high-value (more ad revenue) targeted advertising that works better than cable TV systems because it can be sent to specific locations and viewers. You’ll learn about operations and billing that you can use to sell subscription and advertising services.
Discover effective ways to promote television channels and programs. Samples of Internet TV Station and Program promotional campaigns are also provided. Some of the most important topics featured in this book include:
- Internet TV System Equipment and Operation
- TV Station Hosting Options
- The types of Video Conversion (Encoding)
- How to Send TV Programs through the Internet
- Internet TV Viewing Options
- How to Obtain Interesting Television Programs
- Ways to Produce Original Content
- How to Insert, Track, and Sell Advertising
- Internet TV Economics and Billing Systems
- TV Station and Program Promotion Campaigns
Table of Contents
• Internet TV System Equipment and Operation
• TV Station Hosting Options
• The types of Video Conversion (Encoding)
• How to Send TV Programs through the Internet
• Internet TV Viewing Options
• How to Obtain Interesting Television Programs
• Ways to Produce Original Content
• Internet TV Economics
• How to Insert, Track, and Sell Advertising
• TV Station and Program Promotion Campaigns
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About the Author
Lawrence Harte is the president of Althos, an expert information provider covering the communications and media industries. He has over 29 years of technology analysis, development, implementation, and business management experience. He has setup, managed, and provided training for keyword advertising, search engine optimization, affiliate links, email broadcasting marketing programs. Mr. Harte has interviewed hundreds of Internet web marketing experts and tested many types of web marketing systems to discover the key success principles used for Internet marketing programs. He has setup and published several monthly printed and electronic magazines. Mr. Harte's combined knowledge and experience in business systems, communications technologies allow him to communicate well with all people within a company that have a need to understand marketing programs and communication systems. He has authored over 80 books on communications technologies and business topics including Internet marketing, business finance, mobile communications, IP telephony, and billing systems. Mr. Harte holds many degrees and certificates include an Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York, (1990).
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