Click to enlargeInternet TV Systems

Authors: Lawrence Harte
Roger McGarrahan
ISBN: 9781932813265
Number of Pages: 360
Number of Diagrams: 106
Copyright: 2016




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Internet TV Systems Tutorial

Description

Internet TV Systems, 2nd Edition explains Internet TV Technologies, Services, Operation, Where to Obtain Program Content and Original Production Options, and Ways to Generate Revenue including Subscription Fees, Advertising Services, and Television Commerce (T-Commerce).

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Internet TV Systems are similar to regular broadcast television systems except they send TV signals through the Internet. This book describes the type of equipment or services that are needed, the way it operates, and how to run the TV system.

In the first month that NetFlix offered the delivery of movies through the Internet to gaming consoles (one of several types of Internet TV viewing devices), approximately 1 million people signed up for service!

You will learn about the equipment and encoding options for getting your Internet TV System up and running. Discover simple Internet TV System hosting options that require no broadcasting equipment to get started. With some simple programs and/or cameras, you will be able to obtain, produce, and schedule television programs. You will learn that people can watch your Internet TV programs on a computer or standard TV using Internet TV set top boxes.

This book makes it easy for you to understand the technology and business aspects of Internet TV. You will learn the technology basics such as video encoding, media production, and program scheduling that will allow you to understand all the technical jargon and communicate with companies that can help you.

You will learn about the economics of television stations including advertising and television commerce (T-commerce). Find out how to identify interesting programs and the content licensing process. Discover how you can use high-value (more ad revenue) targeted advertising that works better than cable TV systems because it can be sent to specific locations and viewers. You’ll learn about operations and billing that you can use to sell subscription and advertising services.

Discover effective ways to promote television channels and programs. Samples of Internet TV Station and promotional campaigns are also included. Some of the most important topics featured in this book include:

· Internet TV System Equipment and Operation
· TV Station Hosting Options
· The types of Video Conversion (Encoding)
· How to Send TV Programs through the Internet
· Internet TV Viewing Options
· How to Obtain Interesting Television Programs
· Ways to Produce Original Content
· How to Insert, Track, and Sell Advertising
· Internet TV Economics and Billing Systems
· TV Station and Program Promotion Campaigns

Table of Contents

Chapter 1 - What is An Internet TV System?

-Internet TV Content Sources
-Internet TV Service Providers
-Internet TV Distribution Systems
-Internet TV Viewing Devices
TV Channel Types
-Linear Channels
-On Demand Channels
-Public Channels
-Private Channels
Internet TV Content Types
-Movie Studios
-Network Television
-Independent Producers
-Organizational Content
-User Generated Content (UGC)

Chapter 2 - Internet TV Services

Broadcast Services
-Linear Channels
-Sponsored Programming
-Advertising Funded
Subscription Services
-Subscription Accounts
-Premium Channels
-Tiered Services
On Demand Services
-Switched Video
-Live Streaming
-Download and Play
-Pay Per View (PPV)
-Pay Per Period (PPP)
Advertising
-Interstitial Advertising (Interruption)
-Overlay Advertising
-Skin Advertising
Television Commerce (T-Commerce)
-Direct Sales
-Affiliate Sales
-Third Party Sales

Chapter 3 - Internet TV Content Sources

-Content Producers
-Network Television
-Community Content
-Original Programming
Content Producers
-Movie Studios
-Syndicates
-Production Companies
Television Networks
-Network Affiliate Distribution
-Network Content Types
-Network Feeds
-Ad Spots
Content Aggregators
-Content Brokers
-Media Ingestion
-Media Adaptation (Transcoding)
-Content Distribution
Local Programming
-Local News
-Local Events
-Local Weather
International Programming
-Foreign Networks
-Foreign TV Stations
-Foreign Programs
Specialty Content Producers
-Independent Filmmakers (“Indies”)
-Companies
-Groups
Community Content
-Public Broadcasting
-Shared Media
-Social Media
Public Domain (PD)
-Expired Copyrights
-Government Content
-Abandoned Content
Original Programming
-Remote Interviews
-Web Seminars
-Event Coverage

Chapter 4 - Internet TV Viewing Devices

Hybrid TV Broadcast Set Top Boxes (HSTB)
-Broadcast Connection
-Internet Access
-Application Platform
Internet TV Set Top Boxes (I-STB)
-Network Data Interface
-Media Decoder
-TV Outputs
-Application Platform
Multimedia Personal Computers (PCs)
-Soft Client
-Operating System (OS)
-Media Decoding
-Security
-PC Video to TV Converter
-Multimedia Mobile Telephone
-Broadband Access
-Microplayer
-Mobile Operating System
-Security
-Human Interface Capabilities
Connected Televisions
-Internet Connection
-Media Processing
-Connected TV Operating System
-Application Processing
Networked Gaming Devices
-Internet Connection
-Media Processing
-Application Processing
Connected Media Players
-Network Connection
-Media Processing
-Java Scripts
-Application Platform
-Store Media Applications

Chapter 5 - Internet TV Technology

-Media Capturing
-Compression
-Packetization
-Packet Transmission
-Packet Reception
-Decompression
-Decoding
-Rendering
Switched Digital Video (SDV)
-Physical Connection
-Logical Connection
-Sessions
-Unlimited Number of TV Channels
Communication Protocols
-Application Protocols
-Session Protocols
-Network Protocols
-Link Protocols
-Protocol Suites
Audio Digitization
-Analog to Digital Conversion (Digitization)
-Sampling Rate
-Bits per Sample
-Fidelity
-Audio Channels
-Surround Sound
-Dolby Noise Reduction
Video Digitization
-Video Components
-Resolution
-Aspect Ratio
-Frame Rate
Media Compression
-Display Resolution
-Lossy Compression
-Spatial Compression
-Time Compression (Temporal Compression)
Digital Media Formats
-Container Format
-Stream Format
Video Compression Formats
-MPEG-1
-MPEG-2
-MPEG-4
-Windows Media (VC-1)
-Flash Video (FLV)
-DivX
-Motion JPEG (MJPEG)
Audio Compression Formats
-MPEG Layer 1 (MP1)
-MPEG Layer 2 (MUSICAM – MP2)
-MPEG Layer 3 (MP3)
-MPEG Layer 3 Pro (MP3Pro)
-Advanced Audio Codec (AAC™)
-Advanced Audio Codec Plus (AAC Plus™)
Mutlimedia
-MPEG
-Elementary Streams (ES)
-Transport Streams (TS)
-Media Synchronization
TV Program Metadata
-TV Program Metadata
-Program Metadata Sources
-Interstitial Metadata
-TV Metadata Standards
Program Guides
-Barker Channel List
-Electronic Program Guides (EPG)
-Interactive Program Guides (IPG)
Trick Mode (Video Player Speed Control)
-Multiple Bit Rate Formats
-Timing Index
-Streaming Control
-Reference Key Frames
Geographic Targeting
-Location Registration
-IP Address Geocoding
-Delivery Restrictions
Packet Transmission
-Packet Addressing
-Packet Routing
-Packet Control
Packet Losses
-Packet Congestion
-Packet Corruption
Packet Timing
-Transmission Time
-Packet Sequencing
-Time Stamping
-Packet Jitter
Transmission Types
-Unicasting
-Multipoint
Multicasting
-Group Addressing
-Multicast Routers
-Mirror Sites
Peercasting (Gridcasting)
-Peer Relaying
-Striping
-Peercasting Protocols
Packet Reception
-Demultiplexing
-Packet Buffering
-Retransmission Requests
Rendering
-Video Rendering
-Audio Rendering
-RF Output

Chapter 6 - Internet TV Systems

Contribution Network
Headend
Distribution System
Viewing Devices
Contribution Network
-Connection Types
-Program Metadata
-Program Transfer Scheduling
Headend
-Receivers
-Media Decoders
-Switching System
-Media Encoders
Content Management System (CMS)
-Content Acquisition
-Metadata Management
-Content Storage
-Media Encoding
Playout System
-Scheduling Server
-Streaming Servers
-Media Gateways
Ad Insertion
-Insertion Opportunities (Avails)
-Cue Tones
-Ad Splicer
Distribution Network
-Content Sources
-Core Network
-Access Networks
-Home Media Servers (HMS)
Home Media Network
-Home Multimedia Service Needs
-Home Media Network System Types
Device Management
-Device Capabilities
-Communication Protocols
-Software Versions
-Configuration

Chapter 7 - Internet TV System Operation

Content Acquisition Strategy
-Single Channel Services
-Multiple Channel Services
Ingestion
Workflow Management
-Projects
-Production Tasks
-Resources
Content Management
-Online (Real Time)
-Nearline (Short Time)
-Offline (Long Term)
Program Scheduling
-Channel Lineup Schedules
-On Demand Programming
-Automatic Scheduling
Content Delivery Network
Monitoring and Maintenance
-Monitoring
-Back-up Systems
Subscriber Management
-New Subscribers
-Customer Profiles
-Service Plans
-Customer Care History
Advertising Sales
-Sales Prospecting
-Advertising Proposals
-Advertising Contracts
-Insertion Reporting
Order Processing
-Services
-Products
-Third Party Sales

Chapter 8 - Internet TV System Options

-Internet TV Hosting
-Integrated Internet TV System
-Custom Internet TV System
Hosted Internet TV System
-White Label Platforms
-Hosted Media Ingestion
-Content Management
-Playout System
-Subscriber Management
-Broadcaster Service Packages
Integrated Internet TV System
-Integrated Turn-Key System
-Pre-Configured Equipment
-Broadcast Software Package
-Support Services
Custom Internet TV System
-Media Encoders
-Playout System
-Media Production System
-Billing System
-Software Programs
-Systems Integrators

Chapter 9 - Content Production

Program Development
-Program Concept (Topic Idea)
-Feasibility
-Preproduction Plan
-Shooting (Recording)
-Postproduction
-Program Packaging (for Distribution)
Storyboarding
-Program Theme
-Scenes
-Scripting
Content Sources
-Original Content
-Stock Media
-Program Archives
Talent
-Directors
-Actors
-Production Staff
Studio Production
-Television Studios
-Studio Rental
-Virtual Studios
-Remote Sites
Video Editing Systems
-Media Components Formats
-Timeline Editing
-Effects
-Remote Editing

Chapter 10 - Live Internet TV

-Location Preparation
-Live Content Acquisition
-Real Time Production
-Live Broadcasting
Live Event Preparation
-Site Review
-Staff Introductions and Permissions
-Lighting Requirements
-Acoustics
-Equipment Positioning
Live Media Acquisition
-Live Video Cameras
-Microphones
-Production Crew
Live Media Production Console
-Console Inputs
-Switching
-Effects
Live Broadcast Communication Links
-Wired Internet Connection
-Wi-Fi Internet Connection
-Leased Line
-Mobile Data
-Satellite Links
-Intercoms
Live IP Broadcasting
-Media Uplink
-Media Encoding

Chapter 11 - Internet TV Billing

-Subscriber Database
-Services List
-Rate Plans
-Advertising Campaigns
-Sales Transactions
-Revenue Sharing Agreements
-Rating System
-Invoicing
-Payment Processing
-Customer Support
Subscriber Database
-Subscriber Account
-Subscriber Profile
-Subscriber Services
-Subscriber Communication History
Services Database
-Service Items
-Service Types
-Service Provisioning
Rate Plans
-Periodic Charges
-Transaction Rates
-Packages (Bundles)
Advertising Sales
-Advertising Contract Terms
-Insertion Orders
-Insertion Events
-Insertion Rating
-Sales Commissions
Equipment Billing
-Product Cost
-Leasing Rates
-Activation Fees
-Service Contracts
Online Billing
-Online Account Presentation
-Pending Transactions
-Online Invoicing
-Payment Gateway
Recurring Billing
-Billing Pre-Authorization
-Payment Information
-Payment Processing
Royalty Management
-Content License Types
-License Fees
-Revenue Assurance
Billing Service Bureau
-Hosted Billing
-Mediation Devices
-Billing Interfaces

Chapter 12 - Internet TV Station Marketing

Internet TV Station Marketing Objectives
-Viewership
-Sales Revenue
-Advertisers
Internet TV Station Promotion
-Station Advertising
-Channel Advertising
-Program Advertising
Affiliate Marketing
-Affiliate Partners (Publishers)
-Affiliate Promotion
-Affiliate Networks
-Affiliate Content
-Affiliate Guidelines
-Affiliate Compensation
Banner Advertising
-Banner Ads
-Banner Development Tools
-Banner Ad Networks
Search Pay per Click (PPC) Advertising
-PPC Keywords
-PPC Ads
-Quality Score (QS)
Viral Marketing
-Viral Content
-Seed Distribution List
-Copy Tag Line
-Referral Incentives
Direct Mail Promotion
-Direct Mail Content
-Direct Mail List
-Mail Stuffing
-Tracking Codes
Publicity Programs
-Press Releases
Talk Shows
-Publicity Agent (PR Agent)
-Program Manager
-Talk Show Host
-Talk Show Guest
-Question List
-Radio Talk Shows
-Podcasts
Sponsorships
-Events
-Contests
-Social Media Sites
Blog Marketing
-Blog Posting
-Blog Post Title
-Blog Post References
-Tags
Microblogging (Tweets)
-Account Name
-Hashtags
-Shortening URL Links
-Review Requests
-Availability Announcement
Discussion Groups
-Topic Research
-Discussion Engagement
-Earned Media
-Internet TV Content References
Program Reviews
Email Broadcasting
-Targeted Lists
-Email Service Provider (ESP)
-Internet TV Program Announcement Message
-Email Testing
Promotional Videos
-Storyboarding
-Video Production
-Embedded Videos
-Video Titles
-Video Captions
-Video Transcriptions
-Shared Video Networks
-Promotional Video Optimization (PVO)

Chapter 13 - Internet TV Content Licensing

-Entertainment Law
-Licensing Aggregator
License Types
-Transport License
-Use License
Type of Use
-License Scope
-License Elements
Free-to-Air Content License
Distribution Systems
-Open Distribution Systems
-Closed Distribution Systems
Use Period
-Release Windows
-Distribution Time Period
-Use Frequency
Geographic Limitations
-Access Network Restriction
-Geo-Filtering
Authorized Media Formats
Sub-Licensing
Fee Structures
Revenue Assurance
Content Protection Methods
Transport
Indemnification

Chapter 14 - Internet TV Advertising

-Advertisers
-Broadcasters
-Viewers
Interstitial Ads (Standard TV Ads)
-Linear Ads
-On Demand Ads
-Long Form Advertisements
Bumper Ads
-Preroll Ads
-PostRoll Ads
-Pause Ads
Overlay Ads
-Logo Insertion
-Image Placement
-Transparent Overlay
-Scrolling Text
Squeeze Back (Squeezeback)
-Foreground Display Resizing
-Background Video Display
Skin Ads
-Window Viewing
-Player Skin Ads
Addressable Advertising
Location Based Advertising (LBA)
-IP Address Geographic Coding (IP Geocoding)
-Ad Slot Identification
-Ad Insertion
Interactive Advertising
-Enhanced Ads
-Dedicated Ads
-Hosted Ads
Program Guide Advertising
-Interstitial Ads
-Graphic Ads
-Preview Ads
Appendix 1 - Acronyms
Appendix 2 - Sample release Form
Appendix 3 - Marketing Plan outline
Index
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About the Authors

Lawrence Harte is the president of Althos media and a television technology and business expert. Mr. Harte is the editor and publisher of IPTV Magazine, Mobile Video Magazine, and author of over 110 books on communication technologies (more than 20 on TV systems and technologies). Since 2005, he has interviewed over 1140 companies that produce TV products and provide services. Mr. Harte has designed, setup, and managed products and invented patents on communication technologies. He has worked for companies including Ericsson/General Electric, Audiovox/Toshiba and Westinghouse and consulted for hundreds of other companies. Mr. Harte holds many degrees and certificates including an Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York, (1990).

Roger McGarrahan is co-founder and COO of PathFinder Digital and PathFinder TV which provides Internet based digital video streaming solutions including Over-the-Top IPTV and multi-platform live video streaming as well as mobile satellite uplink/downlink (MVSAT) systems. Prior to that, Roger was CEO of Thomson Broadcast & Multimedia, Inc. (Thomson/Grass Valley) in charge of North America operations and previously its General Counsel. Earlier Roger was legal counsel for COMSAT RSI which specialized in the design and delivery of satellite communication systems. In total, Roger has twenty years experience as executive management, operations management, and corporate counsel in the broadcast, satellite and telecommunications industries.

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