Click to enlargeIPTV Business Opportunities<a name="top">

Author: Lawrence Harte
ISBN: 1-932813-89-6
Number of Pages: 252
Number of Diagrams: 79
Copyright: 2008

Contains Hard to Find Industry Statistics and Market Forecasts
Description

This book explains the business opportunities that are available for IP television systems, which range from producing low budget specialty programs to becoming a global broadcaster. Anyone can participate and profit from the many new opportunities in the IPTV industry.

IPTV offers hundreds of new types of services and delivers existing TV programs more effectively. You will discover that life will change when people have access to more than 1 million television programs.

You will learn how IPTV systems work and learn that IPTV programs can be watched on different types of viewing devices such as standard televisions with adapters, dedicated IP televisions, multimedia computers, and mobile telephones.

Learn how telephone, CATV, mobile telephone, and electric utilities can offer TV services through their existing systems. Discover how private IPTV Systems (Hotels, Hospitals, Schools) can more....



There are more than 68 explanatory diagrams in this book

IPTV Marketplace

This shows the global IPTV subscriber forecast from 2007 to 2011 will grow from 14.3 million in 2007 to 63.6 million in 2011, a compound annual growth rate of 45 percent. This chart shows that Europe remains the leading region and its subscriber numbers have increased versus the October 2006 forecast. Asia’s prospects have continued to improve as tests in China and India have blossomed into successful deployments. MRG forecasts that Asian and European subscriber numbers will steadily grow closer from 2007 to 2011.


Source: MRG

IPTV Advertising

This figure shows how IPTV advertising messages can be in the form of interstitial broadcast messages, mixed media messages or interactive ads. In example A, a network operator provides a program with advertising messages already inserted (interstitial) into the program. Example B shows how an advertising message may be overlayed or merged into the underlying television program. Example C shows how an advertising message my change based on the selections of the viewer.

Television Commerce

This figure shows how a television program can use mixed media to provide product offers to qualified consumers at specific times in a display location that is noticeable but not intrusive. This picture shows that during a news program, the viewer is presented with a pizza icon from a local pizza restaurant. This example shows that when the user selects the icon, a small window appears with the pizza offer details.

Table of Contents

Foreword

IPTV Business Opportunities
IPTV Value Chain

IPTV Marketplace
Television Viewers
IPTV Subscribers
Broadband Subscribers
-Digital Subscriber Line (DSL)
-Cable Modems
-Wireless Broadband
-Fiber Access Lines
Cable Television Subscribers
Television Advertising
Telephone Lines
IPTV Equipment Market Update
Rate Plans
-IPTV Rate Plans
-Mobile TV Rate Plans
Media Consumption Habits
Mobile Video Service Revenue
Electronic Commerce (e-commerce)
-United States
-Europe
-Asia Pacific
Internet Advertising
User Generated Content (UGC)

IPTV Services
Linear Television Channels
On Demand Programming
Media Portability
IPTV Roaming
Interactive Applications
Advertising
-Advertising Metrics
-Rules Based Advertising
-Overlay Advertising
-Contextual Advertising
-Addressable Advertising
-Personalized Advertising
-User Profiling
-Ad Telescoping
Television Commerce (T-Commerce)

The Key Players in IPTV
Telephone Companies
Cable System Operators
Internet Service Providers (ISPs)
Mobile Carriers
Electric Utilities
Broadcasters
Wireless Broadband
Internet TV

IPTV Content – The Million Channel Need
Network Programming
Original Programming
Sponsored Content
Community Content
Independent Content
-Shared Content
-Wiki TV
Local Programming
International Programming
-Regulatory Differences
-Program Access Controls
-Language Variations
-Time Offset
-Media Formats
-Program Guides
-Advertising
Company Programming
Personal Programming
Content Partners
Wholesale On-Demand

Content Management
Content Lifecycle
-Long Tail Content
-Short Tail Content
-Flat Tail Content
Metadata
Content Workflow

How IPTV and Internet Television Systems Work
Digitization - Converting Video Signals and Audio Signals to Digital Signals
Digital Media Compression – Gaining Efficiency
Sending Packets
-Packet Routing Methods
-Packet Losses and Effects on Television Quality
-Packet Buffering
Converting Packets to Television Service
-Gateways Connect the Internet to Standard Televisions
Managing the Television Connections
-Switching (Connecting) Media Channels
Multiple IPTVs per Home
Transmission
-Unicast
-Multicast
Channel Selection
-Program Guide
-Recommendation Engine
Addressable Advertising
Video on Demand (VOD)
-Download and Play
-Streaming
-Progressive Downloading
-Push Video on Demand (PVOD)
Home Network Management
Service Provisioning
-Activation
Conditional Access System (CAS)
Digital Rights Management (DRM)

IPTV Systems
Viewing Devices
-Multimedia Computer
-IP Televisions
-3 Dimensional Displays (3D Displays)
IP Set top Boxes (IP STB)
-Sensory Accessories
Premises Distribution
-Wired LAN
-Telephone Wiring
-Coaxial Cable
-Wireless LAN
-Power Line Wiring
Broadband Access Network
-Digital Subscriber Line (DSL)
-Cable Modem
-Wireless Broadband
-Power Line Carrier (PLC)
Headend
Contribution Network

IPTV System Types
On Network (On-Net)
Off-Network (Off-Net)
Over The Top
Hybrid IPTV Systems
System Operation Options
Network Operator
Shared Network
Virtual (Hosted) Network

Private IPTV Systems
Private IPTV Benefits
Private IPTV Equipment
Private TV Content Sources

IPTV Economics
Revenue
-Basic Services
-Extended Services
-Premium Services
-Internet Access
-Voice Services
-Advertising
-Digital Services
-Television Commerce (T-Commerce)
-Other
Costs
-Content Costs
-Operations
-General Administration
-Marketing
-Data Services Costs
-Voice Service Costs
Capital Costs
-Headend
-Middleware
-Conditional Access and DRM System
-Customer Premises Equipment (CPE)
Other Costs
-Financing Cost
-Subscriber Acquisition Cost (SAC)
-Post Sales Support
-Churn
-Billing Systems

IPTV Challenges
Content Distribution Rights
IPTV System Capacity
Content Protection
-Content Protection Options
-Studio Endorsements
Television Quality
-Audio Quality
-Video Quality
Reliability
-Access Device Reliability
-Data Network Reliability
-Data Connection Reliability
-IPTV Server Reliability
-Feature Operation Reliability
Regulation
Privacy Requirements
HDTV over IPTV
Patent Licensing
Media Player Compatibility
Channel Change Time
IPTV Security

IPTV System Integration
Systems Integrators
Qualifying an IPTV Systems Integrator

Appendix 1 - Acronyms

Appendix 2 - Research Companies

Index

IPTV Business Oppritunities Acronyms-Appendix 1

AAC - Advanced Audio Codec
ADSL - Asymmetric Digital Subscriber Line
AoD - Advertising on Demand
ARPU - Average Revenue Per User
BBTV - Broadband TV
BPL - Broadband Over Powerline
CA - Conditional Access
CapEx - Capital Expenditure
CAS - Conditional Access System
CATV - Cable Television
CC - Closed Caption
CM - Cable Modem
CMTS - Cable Modem Termination System
CPE - Customer Premises Equipment
DNS - Domain Name Server
DRM - Digital Rights Management
DSL - Digital Subscriber Line
DSLAM - Digital Subscriber Line Access Multiplexer
DVB-H - Digital Video Broadcasting Handheld
DVQ - Digital Video Quality
DVR - Digital Video Recorder
E-commerce or ECommerce - Electronic Commerce
Enterprise TV - Enterprise Television
EPG - Electronic Programming Guide
EVDO - Evolution Version Data Only
GAAP - Generally Accepted Accounting Principles
GPRS - General Packet Radio Service
GW - Gateway
HD - High Definition
HDTV - High Definition Television
HomePNA - Home Phoneline Networking Alliance
IAB - Interactive Advertising Bureau
IGMP - Internet Group Management Protocol
IP Address - Internet Protocol Address
IP STB - Internet Protocol Set Top Box
IPCATV - Internet Protocol Cable Television
IPTV - Internet Protocol Television
ISP - Internet Service Provider
ITU - International Telecommunication Union
iTV - Internet TV
ITVSP - Internet Television Service Provider
Linear TV - Linear Television
LMDS - Local Multichannel Distribution Service
LTV - Lifetime Value
MAC - Medium Access Control
M-Commerce - Mobile Commerce
MDU - Multiple Dwelling Unit
MG - Media Gateway
MG - Minimum Guarantee
MMDS - Multichannel Multipoint Distribution Service
MP3 - Motion Picture Experts Group Layer 3
MP4 - MPEG - 4
MPEG - Motion Picture Experts Group
MS - Media Server
MSB - Multiple Service Bundle
MSO - Multiple System Operator
MTBF - Mean Time Between Failures
MTU - Multi Tenant Unit
MWS - Multimedia Wireless Systems
NTSC - National Television System Committee
Off Net - Off Network
On Net - On Network
OpEx - Operational Expenses
PAL - Phase Alternating Line
PDN - Premises Distribution Network
PLC - Power Line Carrier
PMC - Personal Media Channel
PPV - Pay Per View
PVOD - Push Video on Demand
QoS - Quality Of Service
Reciprocity - Reciprocal Compensation
SAC - Subscriber Acquisition Cost
SD - Standard Definition
SDSL - Symmetrical Digital Subscriber Line
SDTV - Standard Definition Television
SG - Signaling Gateway
SIP - Session Initiation Protocol
STB - Set Top Box
Sublicensing - Sub - Licensing
SVS - Switched Video Service
T - commerce - Television Commerce
TelcoTV - Telephone Company Television
TV Portal - Television Portal
TV Set - Television Set
UGC - User Generated Content
URM - User Rights Management
VDSL - Very High Bit Rate Digital Subscriber Line
VOD - Video On Demand
VS - Video Server
WBB - Wireless Broadband
WCDMA - Wideband Code Division Multiple Access
WikiTV - Wiki Television
WiMax - Worldwide Interoperability for Microwave Access
WLAN - Wireless Local Area Network
XSLT - XML Stylesheet Language Transformation

About the Author

Mr. Lawrence Harte has over 29 years of experience in the electronics industry including company leadership, product management, development, marketing, design, and testing of telecommunications (cellular), radar, and microwave systems. He has been issued patents relating to cellular technology. He has authored over 75 articles on related subjects and has been a speaker and panel moderator at industry trade events. Mr. Harte earned executive MBA at Wake Forest University and received his Bachelors degree from University of the State of New York. During the TDMA digital cellular standard development process, Mr. Harte served as an editor and voting company representative for the Telecommunications Industries Association (TIA) TR45.3, digital cellular standards committee. As of 2003, Mr. Harte had authored and co-authored over 20 books relating to telecommunications technology. He has served as a consultant and expert witness for leading companies including Ericsson, Siemens, VLSI, AMD, Casio, Samsung, Sony, ATT, Nokia, Hughes and many others.

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Description

This book explains the business opportunities that are available for IP television systems, which range from producing low budget specialty programs to becoming a global broadcaster. Anyone can participate and profit from the many new opportunities in the IPTV industry.

IPTV offers hundreds of new types of services and delivers existing TV programs more effectively. You will discover that life will change when people have access to more than 1 million television programs.

You will learn how IPTV systems work and learn that IPTV programs can be watched on different types of viewing devices such as standard televisions with adapters, dedicated IP televisions, multimedia computers, and mobile telephones.

Learn how telephone, CATV, mobile telephone, and electric utilities can offer TV services through their existing systems. Discover how private IPTV Systems (Hotels, Hospitals, Schools) can obtain new service revenues from television systems that they own.

IPTV has a Google-Like advertising model where advertising messages can be targeted to specific viewers. Because IPTV ads can be addressed to specific viewers, they can achieve 10x the amount of advertising revenue. Since IPTV systems use two-way communication, the advertising messages can be linked to television shopping carts (t-commerce.

To create this book, the author Lawrence Harte (publisher of IPTV Magazine) interviewed more than 2100 executives, technologists and business leaders to discover the current and emerging opportunities. More than 20 industry research companies have provided charts and graphs to help you discover the opportunity that is best for you.

Some of the most important topics featured are:



• The Business of IP Television
• The Types of IPTV Opportunities
• How IPTV Systems Work
• Who is Doing IPTV (Telephone, CATV, Mobile, Electric Utilities and Independents)
• Private IPTV Systems (Hotels, Hospitals, Schools)
• Getting Content for IPTV Systems
• The New TV Advertising Model
• Television Commerce (T-Commerce)
• Forecasts of Key Emerging IPTV Industries

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