Description
This book explains how to create, produce and release videos online for the
purpose of marketing your business. Learn about the different types of online
videos, including informative, educational and entertaining, and understand
which type is best suited for your marketing needs.
Discover the different promotional video objectives, which range from selling
products to creating a buzz to simply acquiring traffic. Understand how to use
online video to market your business, keeping in mind the type of audience
youre looking to attract and the importance of content originality.
You will understand the process of storyboarding and why it is so crucial to
the visualization of scenes and the detection of potential production issues.
You will learn about the different types of media formats that are available for
online video production, and how to decipher between the use of Flash, MPEG and
QuickTime.
You will learn the elements of video production from conception to creation
to completion and publication. Discover your options for shooting video,
including the different types of camcorders that are available and how to
determine the best one to use based on imaging and recording ability. Understand
the video editing process, its importance, and the different ways it can be used
to enhance your promotional video.
Covered are key legal issues for video production, which include copyright
and trademark, as well as ensuring that all basic legal requirements have been
met. Discover how to post your video online and get it indexed with major search
engines.
Table of Contents
Promotional Video Objectives
Storyboarding
Media Formats
Script Writing
Editing Promotional Videos
Adding Transitions and Special Effects
Publishing Promotional Videos
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About the Author
Lawrence Harte is the president of Althos, an expert information provider
covering the communications and media industries. He has over 29 years of
technology analysis, development, implementation, and business management
experience. He has setup, managed, and provided training for keyword
advertising, search engine optimization, affiliate links, email broadcasting
marketing programs. Mr. Harte has interviewed hundreds of Internet web marketing
experts and tested many types of web marketing systems to discover the key
success principles used for Internet marketing programs. He has setup and
published several monthly printed and electronic magazines. Mr. Harte's combined
knowledge and experience in business systems, communications technologies allow
him to communicate well with all people within a company that have a need to
understand marketing programs and communication systems. He has authored over 80
books on communications technologies and business topics including Internet
marketing, business finance, mobile communications, IP telephony, and billing
systems. Mr. Harte holds many degrees and certificates include an Executive MBA
from Wake Forest University (1995) and a BSET from the University of the State
of New York, (1990).
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