This book contains industry research and analysis that shows growth areas, declining services, and explains why the television industry is rapidly changing. Discover how and why TV systems and services are shifting from a broadcast model to an Internet marketing business structure. If you are making business decisions, job changes, or investing in the TV industry, this book is great for you!
The television industry is shifting from a broadcast model to an Internet marketing business structure. Companies that can adapt, like Google, can become very profitable, while others that cling onto a declining model, like paging companies, may continue to see decreasing numbers. A good understanding of the recent TV industry changes is needed to make business decisions, job changes, and to discover investment options.
In mid 2013, NetFlix had over 37 million paying TV subscribers with double digit growth rates while the largest Cable TV operator, Comcast, had less than 23 million subscribers with a declining subscriber base. Why didn't cable companies become more like NetFlix?
Today, people continue watch about 4 hours of TV per day as they have for the past 10 years. The difference is what they are watching, how they are interacting, and how companies can earn revenue from television services.
Some Key Changes:
Broadcasters will pay fees to reach subscribers while access device manufacturers (e.g. Smart TVs) will collect revenues.
Content owners will pay broadcasters for distributing certain types of branded content.
TV advertising will be highly targeted through the use of anonymous lists & viewing history with more than 10 times the increase in TV ad revenues.
Customers will directly interact with TV commercials and programs while sponsors pay highly for interaction data.
TV applications will provide new revenue streams, such as new activation commissions and streaming service revenue sharing.
Smart broadcasters will capture advertiser sales revenue from TV commercials that have direct ordering options.
TV Business Opportunities gathers and analyzes hard to find information into forms that can be used to understand how the television industry is changing and what it will likely look like in the next 5 to 10 years.
There are more than 63 explanatory tables & diagrams in this book
Shift from Broadcast to Internet TV Business Model
Table of Contents
About the Author
Mr. Lawrence Harte has over 29 years of experience in the electronics industry including company leadership, product management, development, marketing, design, and testing of telecommunications (cellular), radar, and microwave systems. He has been issued patents relating to cellular technology. He has authored over 75 articles on related subjects and has been a speaker and panel moderator at industry trade events. Mr. Harte earned executive MBA at Wake Forest University and received his Bachelors degree from University of the State of New York. During the TDMA digital cellular standard development process, Mr. Harte served as an editor and voting company representative for the Telecommunications Industries Association (TIA) TR45.3, digital cellular standards committee. As of 2003, Mr. Harte had authored and co-authored over 20 books relating to telecommunications technology. He has served as a consultant and expert witness for leading companies including Ericsson, Siemens, VLSI, AMD, Casio, Samsung, Sony, ATT, Nokia, Hughes and many others.
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