- Identify the functional parts and the operation of TV

advertising systems.

- Discover the dramatic increase in advertising

revenue that can be achieved through targeted

advertising.

- Learn about the different types of ads and how

they create new sources of advertising revenue.

- Discover new technologies & industry standards

that are used in TV advertising.

- How ad decision systems can manage

promotional opportunities, content descriptions

and how they can use subsciber data to better

select TV ads.

- How to evolve existing TV advertising systems

to offer more targeted advertising.

  Materials Provided:

Presentation Binder, Lab Exercises, Advanced TV Advertising Book

Television Advertising Systems

- Advertisers - TV System Operators - Viewers

TV Advertising Objectives

- Product Sales - Web Traffic - Brand Awareness
- Public Relations

Television Ad Types

- Standard - Embedded – Expandable - TV Widgets
- Interactive - Overlay

TV Advertising Technology

- Addressable Advertising - Ad Bidding - Op-In Advertising
- Ad Telescoping – - Personalized Ads - Interactive Advertising
- Advertising on Demand (AoD) - Automatic Viewer Identification
- Ad Bookmarking

Television Advertising Systems

- Linear Ads – On Demand Ads – Ad Applications

TV Ad Campaigns

- Campaign Objectives – Audience - Program Selections – Scheduling - Ad Tracking Options – Ad Budgeting
- Campaign Control Rules

Television Ad Metrics

- Ad Impressions – Tuning Behavior - Ad Bookmarks
- Ad Expansions – Ad Selections

TV Advertising Economics

- TV Advertising Revenues - Advertising Costs

TV Advertising Regulations

Knowledge of television networks, digital media types, and basic understanding of TV management systems.

About Althos School of Communication

Althos provides unbiased information to professionals and businesses to help them discover, select, and implement alternative communication technologies and systems. Althos performs research, analysis, testing, and provides education courses and books.