Plan, Tasks, Templates, & Step-by-Step Activities
Print ISBN: 9781932813609
Number of pages: 184
Number of diagrams: 46
Authors: Lawrence Harte
Book Marketing for Authors Course
This book marketing for author course explains and provides step-by-step instructions on how authors can plan, setup tasks, and do book promotion and marketing.
If you are an author, you understand that creating your book was the easy part, promoting and selling it the hard part! Book authors tend to be experienced at creating books and donít know (or donít like to) promote their book. The sad thing is that most authors primarily want their work to influence audiences and understanding and doing book marketing can help more people to discover your book, be influenced by it, and earn you money in multiple ways.
Some of the things authors can benefit from is knowing successful ways to promote books, the instructions on how to do them, and templates to speed up and improve the book marketing process.
Covered in this Book
Book Marketing - Key Book Author Marketing Options and How to Plan & Manage Them.
Media Channels - Key Media Channels for Book Promotion, Owning Them (most free), and Ways to Manage them.
Media Posts - How to Use your Book Content to quickly Create Effective Media Posts using Templates (samples provided).
Marketing Tribes - How to Get People to Help you Like, Share, and Publish Media about your Book.
Marketing Campaigns - 50+ Marketing Activities (campaigns), How they Work, and Guides & Samples to help you do them.
Marketing Measurements - How and What to Measure, Key Tools (most free), and How to Improve your Book Promotion Activities.
Table of Contents
Introduction to Book Marketing-Ways book authors can promote and sell more copies of their book in less time.
Book Marketing Plan and Worksheet-How to setup, update, and use your book marketing plan (sample plan & worksheet provided).
Book Marketing Task Lists-How to create your book marketing task list (from a sample master list).
Book Competitive Analysis-How to use similar books and their promotions to learn how to promote your book.
Reader Personas-How to find and interview people to discover key topics, activities, & media channels for more effective promotion.
Book Descriptions-How to create effective book descriptions (sample templates provided).
Book Media Channels-Key book promotion media channels (Twitter, Blog, Quora, etc) and how to use them.
Media Channel Purpose-The ways media channels can be used to share and gather information.
Types of Media Channels-How to own, manage, or participate on media channels.
Media Channel Management-How to own, setup, and run media channels
Book Marketing Media Posts-How to create effective media posts (using templates), where & when to publish them.
Media Post Types-The types of media posts (announce, explain, lists, etc) and which types of media posts attract people with buying intent.
Media Post Templates-How to create and use media post templates (samples provided).
Media Post Schedule-How often and when to send media posts how to schedule their publishing
Book Marketing Tribe-Understand ways to find, invite, and work with people who are willing and able to promote your book.
Marketing Tribe Member Types-The types of people that can help you to promote your book.
Marketing Tribe Communication-How to invite and what to request your tribe members to do for you
Marketing Tribe Management-How to track your requests, followups, and successes
Book Marketing Campaigns-Marketing activities book authors can do to create awareness, interest, & sell more books.
Book Web Pages-Create & update a web page to promote & sell your book.
Book Product Bundles-Bundle additional items (e.g. extra stories, templates) to add value.
Book Sample Presentation-Create book related slide presentations & where to publish them.
Book Business Card-Create a book business card that identifies your purpose & includes an offer that motivates action.
Book Background Story-Create an emotional & influential book background story.
Online Discussion Groups-Write discoverable group discussion topics & where to publish.
Sell Direct on Amazon - New & Used Books-Directly sell your books on Amazon (different seller name) & key book listing offers.
Book Review Program-How to identify, ask, and motivate people to post reviews for your book.
Book Press Releases-Create press releases about your book (sample templates included) & where to publish.
Book Resource Samples-Additional materials (guides, lists, +) to use to attract, reward, and build reader relationships.
Book Social Profile Pages-Setup 10+ book social profile pages (besides Facebook) & easy ways to update them.
Book Facebook Page-Setup a book Facebook page, what to include, and key ways to motivate likes & shares.
Online Book Media Press Kit-Setup and share a folder of images & information about your book for the media.
Book Crowdfunding Campaign (money + publicity!)-Setup and run book crowdfunding campaigns (e.g. Kickstarter) and what to offer.
Book Blog-Setup and run a book blog, what to post, & ways to motivate readers to take actions.
Book Image Promotion-Share images to promote your book, easy ways to create images, & where to publish.
Book Video Promotion-Share videos to promote your book, easy ways to create videos, & where to publish.
Podcast, Radio, TV Talk Shows-Become a guest on radio talk shows, podcasts, etc.
Book Articles-Convert your book into articles and where to publish them.
Book Title Page Sample Offer-Include an offer on your book title page (seen by all on Amazon).
Book Content Ads-How to sell ads inside your book.
Influencer Book Contributors-How to identify, contact, & motivate key influencers to post about your book.
Affiliate Book Showcase-How to display similar books & earn money when people buy them.
Book Presentation Publishing-Convert your book into slides & where to publish.
eBook Distribution-Key eBook distribution options.
Linkedin Product Page-How to create an effective Linkedin book product page.
Book Status Updates-How and where to publish book status updates.
Book Email Signature-Add book information at the bottom of your email messages.
Book Speaking Engagements-How to get invited to speak about your book topic & get paid (sometimes).
Magazine Book Reviews-How to submit and get book reviews in magazines.
Book Parties and Events-How to setup book related parties (e.g. launch) and event sharing opportunities.
Specialty Store Distribution-How to sell your books to specialty stores (non-bookstores).
Conference Books-How to sell our books to and at conferences.
Book Questions & Answers-Use book related questions to attract buyers & where to publish them.
Book Web Seminars-Run book related web seminars (some have free hosting options).
Sample Books-Key places to send sample books (magazines, radio stations, etc) & how to followup.
Book Topic Courses-Convert your book to courses and publish and/or sell them.
Book Signings-Key places to do book signings, what to display, and key ways to interact.
Book Logo Merchandise-Create book logo items (mugs, hats, etc) on demand (no setup fees) & how to use them to sell books.
Sponsored Books-Get companies to give away your books (sponsor) and they pay for it.
Branded Books-Sell a version of your book with a sponsor brand on the cover (can be a sticker).
Book Podcast-Run a podcast related to your book topic and indirectly promote your book.
Exhibiting at Events-Ways to exhibit at events & how to sell at events.
Online Bookstore-Options for online bookstores and how to run them.
Affiliate Programs-Do co-marketing (affiliate) book sale programs with other companies.
Sponsorships-Sponsor podcasts, blogs, or other media related to your book topic.
Book Marketing Measurements-How and what to measure, key tools (most free), and how to improve your book promotion activities.
Awareness-How to measure search engine ranking, the number of people seeing your book (reach), and book value perception (sentiment value).
Web Traffic-How to measure website and content views, which measurements are important, and key measurement tools to use (many free)
Engagement-How to setup and track engagements (clicks, video plays, etc) and how audiences engage (visitor click trails).
Conversions-How to track sales & other desired activities and ways to compare conversion results to determine marketing progress.
About the Authors
Lawrence Harte is a tech media expert, book & magazine publisher, and author of 118+ books as of 2019. He has sold 310,000+ books worldwide and has setup and tested 100+ ways to promote and sell books ranging from traditional book distribution to customized branded book. He has run specialty retail bookstores at 90+ trade shows and conferences worldwide. As a magazine publisher and conference organizer, he has promoted books to email and mailing lists. He has developed creative ways to earn revenue from books including selling reference resource links inside the books, creating company and event branded versions, licensed eBook versions, and others.
Drew Becker is a multi-book author, book coach, branding, and book marketing expert. He is the founder and president of Realization Press, a book author consulting, publishing, media production, and marketing services company. Drew is the cofounder and runs the Carolina Book & Writer Conference (formerly the Triangle Book & Writer Conference). He speaks at many writing, publishing, and marketing events including Wake Tech Community College, The Holly Springs Writers Group, Enfield Book and Writers Exchange, Triangle Book & Writer Conference and more. Drew has authored several non-fiction books (many on book authoring and promotion) and several fiction books.