Click to enlargeBook Pre-Launch Marketing

How to Promote and Sell Books Before Publishing

Print ISBN: 9781932813227
Number of pages: 164
Number of diagrams: 28
Authors: Lawrence Harte
Drew Becker
Copyright: 2020

Description

This book teaches you how to create promotional media and do marketing and do pre-sale activities before publishing your book. Book authoring can take a long time, authors may not know what or how to promote, and wrong promotion can waste time and result in social backlash. This course explains how to do book pre-launch activities and includes guides, templates, and examples from successful book pre-launch marketing campaigns.

After Reading this Book, You Should Be Able To:

Do Promotion Before Publishing Your Book

Identify Effective Book Marketing Topics

Create Promotional Media Posts Using Templates (supplied)

Write Effective Book Descriptions

Create & Use Book Promotion & Marketing Materials

Earn Revenues from Book Pre-Sales

Use Marketing Activities to get #1 Best Seller Status

Table of Contents

Book Pre-Launch Marketing

Introduction to Book Marketing-Ways book authors can promote and sell more copies of their book in less time.
Book Pre-Launch Marketing-Key Book Pre-Launch Marketing Options and How to Plan & Manage Them.
Book Marketing Plan and Worksheet-How to setup, update, and use your book pre-launch marketing plan (sample plan & worksheet provided).
Book Pre-Launch Marketing Task Lists-How to create your book pre-launch marketing task list (from a sample master list).
Book Competitive Analysis-How to use similar books and their promotions to learn how to promote your book.
Reader Personas-How to find and interview people to discover key topics, activities, & media channels for more effective promotion.
Book Descriptions-How to create effective book descriptions (sample templates provided).

Promotional Materials

Key Media Documents, Images, and other Book Promotional Content.
Book Business Card-Create a book business card that identifies your purpose & includes an offer that motivates action.
Book Brochure-Develop a 1 page brochure that helps people to understand the value they can get from your book.
Book Press Release-Create a draft press release about your book (sample templates included) & where to publish.
Pre-Release Book Versions-How to create and use partial versions of your book as pre-sales and contributor motivators.
Book Logo Merchandise-Create book logo items (mugs, hats, etc) on demand (no setup fees) & how to use them to promote and pre-sell books.

Media Channels

Key Media Channels for Book Promotion, Owning Them (most free), and Ways to Manage them.
Book Media Channels-Key book promotion media channels (Twitter, Blog, Facebook, Quora, etc) and how to use them.
Media Channel Management-How to own, setup, and run media channels

Media Posts

How to Create Effective Media Posts using Templates (samples provided).
Book Marketing Media Posts-How to create effective media posts (using templates), where & when to publish them.
Media Post Templates-How to create and use media post templates (samples provided).
Media Post Schedule-How often and when to send media posts how to schedule their publishing

Book Pre-Launch Marketing Campaigns

Marketing Activities (campaigns), How they Work, and Guides & Samples to help you do them.
Book Web Page-Create & update a web page to promote & sell your book.
Online Discussion Groups-Write discoverable group discussion topics & where to publish.
Book Social Profile Pages-Setup 10+ book social profile pages (besides Facebook) & easy ways to update them.
Book Media Press Kit-Setup and share a folder of images & information about your book for the media.
Book Marketing Tribes-Ways to find, invite, and work with people who are willing and able to promote your book.
Book Crowdfunding Campaign (money + publicity!)-Setup and run book crowdfunding campaigns (e.g. Kickstarter) and what to offer.
Book Blog-Setup and run a book blog, what to post, & ways to motivate readers to take actions.
Book Image Promotion-Ways to create images branded with your book, key types of images, & where to publish and share them.
Influencer Book Contributors-How to identify, contact, & motivate key influencers to post about your book.
Book Speaking Engagements-How to get invited to speak about your book topic & get paid (sometimes).
Book Resources-Create and share helpful guides, templates, stories, or other media that your book readers want.
Using Book Development to Get a Job or Project -Ways to contact people & companies for information to include in your book and how to make relationships that lead to a job or projects.
Book #1 Best Seller-How to develop pre-sale buyers who purchase your book on launch and which categories to use to get #1 Best Seller status on Amazon or other stores (it is easier than you think).

About the Authors

Lawrence Harte is a tech media expert, book & magazine publisher, and author of 118+ books as of 2019. He has sold 310,000+ books worldwide and has setup and tested 100+ ways to promote and sell books ranging from traditional book distribution to customized branded book. He has run specialty retail bookstores at 90+ trade shows and conferences worldwide. As a magazine publisher and conference organizer, he has promoted books to email and mailing lists. He has developed creative ways to earn revenue from books including selling reference resource links inside the books, creating company and event branded versions, licensed eBook versions, and others.

Drew Becker is a multi-book author, book coach, branding, and book marketing expert. He is the founder and president of Realization Press, a book author consulting, publishing, media production, and marketing services company. Drew is the cofounder and runs the Carolina Book & Writer Conference (formerly the Triangle Book & Writer Conference). He speaks at many writing, publishing, and marketing events including Wake Tech Community College, The Holly Springs Writers Group, Enfield Book and Writers Exchange, Triangle Book & Writer Conference and more. Drew has authored several non-fiction books (many on book authoring and promotion) and several fiction books.




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