Click to enlargeConnected TV Advertising

Author: Lawrence Harte
ISBN: 9781932813227
Number of Pages: 184
Number of Diagrams: 37

Free 30 Slide TV Advertising Tutorial


Online TV programs and channels can earn higher revenue per viewer from advertising than Superbowl ads because of ad targeting controls. The sources of ads can come from direct sales or from video advertising networks such as DFP (Google), Adrise, YuMe, and others. Selling ads can be time consuming and complicated. Ad networks already exist which can provide campaigns and media ready to insert. Internet TV Ad networks (also called connected advertising) allow advertisers and publishers (show providers) to setup rules on what ads and content are authored and the desired advertising rates. This book covers the types of Connected TV ads, how to insert them, and ad networks that can supply them.

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Table of Contents

Connected TV Advertising

Connected TV Ad Types

TV Advertising Technologies

Internet TV Systems

Connected TV Ad Networks

TV Ad Campaigns

Streaming TV Ad Metrics

Connected TV Advertising Economics

TV Advertising Regulations

Appendix 1 - Connected TV Acronyms

Appendix 2 - Connected TV Ad Networks


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About the Author

Mr. Lawrence Harte is the president of DiscoverNet, an expert information provider which researches, trains, and publishes on technology and business industries. He has over 29 years of technology analysis, development, implementation, and business management experience. Mr. Harte has worked for leading companies including Ericsson/General Electric, Audiovox/Toshiba and Westinghouse and has consulted for hundreds of other companies. Mr. Harte continually researches, analyzes, and tests new communication technologies, applications, and services. He has authored over 112 books on telecommunications technologies and business systems covering topics such as IPTV, CATV, mobile telephone systems, data communications, voice over data networks, broadband, prepaid services, billing systems, sales, and Internet marketing. Mr. Harte holds many degrees and certificates including an Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York, (1990).

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