Event Marketing Worksheet Document Sample

Number of Pages: 31
Last Updated: 2013
Version: 1.1
Contributors: Lawrence Harte, Carolyn Luck

Event Marketing Worksheet - MS Word Version (formatted) QDWSEM001pad$0.00 (Free)pad


Document that gathers information that is used to create event marketing materials and campaigns. This document is commonly shared with marketing managers, event planners, copywriters, and other people who are part of a team that is promoting a conference or event.

Text Document

Ok to Copy and Use, NOT OK to Publish or Sell

Event Worksheet

Event Description


Event Objectives

Sales Leads

Event Contacts

Event Manager
Event Marketing Manager
Event Media Contact
Session Manager
Event Sales Manager
Registration Manager
Website Developer

Competitive Analysis

Event 1 Title
Event 2 Title
Event 3 Title


Audience 1 Title
Audience 2 Title
Audience 3 Title

Key Problem Statement

Pain Points
Solution Promises
- Solution Promise 1
- Solution Promise 2
- Solution Promise 3
- Solution Promise 4

Key Questions

Question 1
Question 2
Question 3
Question 4
Question 5
Question 6
Question 7
Question 8
Question 9


Primary Keywords
Secondary Keywords

Event Features & Benefits

Feature 1
Feature 2
Feature 3

Press Kit

Event Descriptions
Press Release
Tags and Labels

Event Sessions

Session 1
Session 2
Session 3
Session 4
Session 5
Session 6
Session 7
Session 8

Shocking Factoids

Shocking Factoid 1 Title
Shocking Factoid 2 Title
Shocking Factoid 3 Title

Subject Matter Experts (SMEs)

Speaker 1
Speaker 2
Speaker 3
Speaker 4
Speaker 5
Speaker 6
Speaker 7
Speaker 8
Contributing Expert 1
Contributing Expert 2
Contributing Expert 3
Contributing Expert 4



Reference Books

Book 1 Title
Book 2 Title
Book 3 Title

Reference Resources

Reference Resource 1
Reference Resource 2
Reference Resource 3

Key Discussion Groups

Discussion Group 1 Name
Discussion Group 2 Name
Discussion Group 3 Name

Key Blogs

Blog 1 Name
Blog 2 Name
Blog 3 Name

Media Partners

Magazine 1 Name
Magazine 1 Name
Magazine 2 Name

Key Influencers

Influencer 3 Name
Influencer 2 Name
Influencer 3 Name

Event Directories

Event Directory 1 Name
Event Directory 2 Name

Social Media

Channel List
Social Media Agents
Harvesting File
Social Media Tracking
Social Media Schedule
Social Media Cycle

Ad Campaigns

Sample Event Ads
Sample Landing Pages
Setup Event Landing Pages
Ad Campaign Tests

Email Lists

List 1 Name
List 2 Name
List 3 Name

Direct Mail Lists

List 1 Name
List 2 Name
List 3 Name

Press Releases

Event Announcement
Event News

Event Monitoring

Competing Event Alerts
Event Topic Alerts

Event Marketing Worksheet Sample - MS Word Format QDWSEM001