Internet Marketing<br> for Business Managers

How to Plan, Run, and
Measure Successful Online Campaigns

Number of Pages: 288
Number of Diagrams: 69
Authors: Lawrence Harte


Internet Marketing for Business Managers Explains the Key Types of Internet Marketing Programs, their Key Benefits and Risks, and How to Setup and Mange them.

Business managers are discovering that existing sales and marketing programs are not working well and Internet marketing programs are becoming a critical part of their business operations. Business managers need to understand which Internet marketing options match their products and services along with their business operations. Some have already discovered that Internet Marketing programs can have significant failures that have high costs. There seems to be an endless supply of Internet marketing consultants who promise great results at high cost but delivery much less.

This book was created by a team of experienced Internet marketing experts who explain the different types of Internet marketing programs, how they work, and provide realistic expectations and actual results. You will not become an Internet marketing consultant by reading this book. You will learn which Internet marketing programs can work well for your products and company.

Sample Diagrams

There are more than 69 explanatory diagrams in this book

Affiliate Link Operation

This figure shows the basic operation of affiliate links. This example shows that affiliate links are provided to affiliate marketing partners and these links are inserted on pages that have a common interest with the affiliate's product. When visitors to the affiliate web sites click on the affiliate link, this link provides the web address of the destination page along with an affiliate ID code. When the destination page is accessed, the affiliate ID code is stored during the visitor's session. If the visitor purchases a product, the affiliate ID is stored along with the order information. This order information and affiliate commission table is used to calculate the commissions that are paid to the affiliate partner.

Table of Contents

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About the Authors

Mr. Lawrence Harte is the president of Althos, an expert information provider covering the communications industry. He has over 29 years of technology analysis, development, implementation, and business management experience. He has setup, managed, and provided training for keyword advertising, search engine optimization, affiliate links, email broadcasting marketing programs. Mr. Harte has interviewed hundreds of Internet web marketing experts and tested many types of web marketing systems to discover the key success principles used for Internet marketing programs. Mr. Harte's combined knowledge and experience in business systems, communications technologies allow him to communicate well with all people within a company that have a need to understand marketing programs and communication systems. He has authored over 80 books on communications technologies and systems on topics including Internet Marketing, Business Finance, Mobile Communications, IP Telephony, and Billing Systems. Mr. Harte holds many degrees and certificates include an Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York, (1990).

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