Description
This book explains TV Apps, how to develop and distribute them, and their business models (revenues and costs). Discover why and how TV service providers are deploying TV apps.
TV apps can dramatically change how TV viewers interact with television services. You will discover what systems can use TV apps and who controls them. Learn the different programming languages and commands that TV apps can use such as HTML, Javascript, and eBIF.
Described are the ways that TV apps can be transferred and loaded from TV systems or Internet web portals into STBs or connected devices or smart TVs. You will learn how to create TV apps by using TV software development kits (SDKs).
TV App economics are provided which cover the development, operation, and revenue sharing relationships that are common in the TV app industry.
Table of Contents
Introduction to TV Apps
Key TV Applications
TV App Platforms
TV App Operation
TV App Development
TV App Distribution
TV App Economics
TV App Standards
Appendix 1 - Acronyms
Index
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About the Author
Lawrence Harte is the president of Althos media and a television technology and business expert. Mr. Harte is the editor and publisher of IPTV Magazine, Mobile Video Magazine, and author of over 110 books on communication technologies (more than 20 on TV systems and technologies). Since 2005, he has interviewed over 1140 companies that produce TV products and provide services. Mr. Harte has designed, setup, and managed products and invented patents on communication technologies. He has worked for companies including Ericsson/General Electric, Audiovox/Toshiba and Westinghouse and consulted for hundreds of other companies. Mr. Harte holds many degrees and certificates including an Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York, (1990).
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