|
|
Description
This book explains how to setup and manage Internet affiliate marketing programs. You will discover what affiliate marketing programs can do for companies and how the business objectives for affiliate marketing programs go far beyond the increase in sales.
You will learn how to identify, qualify and contact potential affiliate partners. The key terms in affiliate agreements are defined and sample affiliate agreements are included. Discover how to more....
Sample Diagrams
There are more than 18 explanatory diagrams in this book
Affiliate Link Operation
This figure shows the basic operation of affiliate links. This example shows that affiliate links are provided to affiliate marketing partners and these links are inserted on pages that have a common interest with the affiliate's product. When visitors to the affiliate web sites click on the affiliate link, this link provides the web address of the destination page along with an affiliate ID code. When the destination page is accessed, the affiliate ID code is stored during the visitor's session. If the visitor purchases a product, the affiliate ID is stored along with the order information. This order information and affiliate commission table is used to calculate the commissions that are paid to the affiliate partner.
Table of Contents
Introduction to Affiliate Marketing
Affiliate Marketing Objectives
Revenue
Sales List Generation
Product Awareness
Brand Awareness
Market Share
Affiliate Link Operation
Affiliate Tracking
Affiliate Marketing Support Materials
Communication Emails
Sample Communication Scripts
Sample Agreements
Sample Products
Online Media Center
Identifying Affiliate Prospects
Qualifying Affiliate Companies
Contacting Affiliates
Negotiating Affiliate Agreements
Setting up the Affiliate Program
Affiliate Marketing Campaigns
Prospecting
Qualifying
Interested
Fact Finding
Agreement
Managing Affiliate Partners
Affiliate Marketing Agreements
Simple Agreement
Third Party Agreement
Affiliate Marketing System Options
Hosted System
Local System
Affiliate Marketing Economics
Revenue Sources
-Product Sales
-Marketing Value
Costs
-Product or Service Cost
-Commissions
-Transaction Cost
-Fulfillment Cost
-Bad Debt
-Returns and Allowances
back to top
About the Author
Mr. Lawrence Harte is the president of Althos, an expert information provider covering the communications industry. He has over 29 years of technology analysis, development, implementation, and business management experience. He has setup, managed, and provided training for keyword advertising, search engine optimization, affiliate links, email broadcasting marketing programs. Mr. Harte has interviewed hundreds of Internet web marketing experts and tested many types of web marketing systems to discover the key success principles used for Internet marketing programs. Mr. Harte's combined knowledge and experience in business systems, communications technologies allow him to communicate well with all people within a company that have a need to understand marketing programs and communication systems. He has authored over 80 books on communications technologies and systems on topics including Internet Marketing, Business Finance, Mobile Communications, IP Telephony, and Billing Systems. Mr. Harte holds many degrees and certificates include an Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York, (1990).
back to top
Description
This book explains how to setup and manage Internet affiliate marketing programs. You will discover what affiliate marketing programs can do for companies and how the business objectives for affiliate marketing programs go far beyond the increase in sales.
You will learn how to identify, qualify and contact potential affiliate partners. The key terms in affiliate agreements are defined and sample affiliate agreements are included. Discover how to use affiliate networks to begin selling your products through thousands of other companies without having to directly negotiate with each of the product retailers.
Learn how to setup links to send to distributors so they can insert them on their web pages which contain affiliate tracking codes. Discover how to setup and provide account tracking links to affiliate partners that allow them to see the status of views, clicks, sales and commissions.
Learn about affiliate marketing economics including the revenue sources for affiliate marketing (it is more than product or service sales) and the costs including transaction cost, fulfillment, returns & allowances, bad debt (uncollectible sales), along with other hidden costs. Some of the topics covered in this book include:
• What is Internet Affiliate Marketing
• Key Affiliate Marketing Objectives
• Affiliate Link Operation
• How to Identify Affiliate Marketing Prospects
• Qualifying Affiliate Companies
• How to Communicate with Affiliate Partners
• Managing Affiliate Partners
• Affiliate Terms and Agreements
• Affiliate Marketing System Options
• Affiliate Marketing Economics
back to top
|
