Mobile Commerce

Author: Lawrence Harte
ISBN: 1-932813-60-8
Number of Pages: 284
Copyright: 2016


This book explains how mobile commerce systems allow wireless devices in a telecommunications network to display products and services, accept orders and receive content or services.

Mobile content services include messaging, streaming, downloading and applications. Services may be provided in connected or unconnected mode and other media formats may be converted into acceptable forms.

You will learn about location based services, how to setup and use mobile advertising, mobile marketing systems and mobile storefronts.

Discover how mobile video services are provided and learn about the design requirements for mobile web pages and the protocols they utilize. Mobile commerce hosting options and regulations are explained.

Table of Contents

  • Mobile Commerce Systems
  • Mobile Content Services
  • Location Based Services
  • Mobile Advertising
  • Mobile Storefronts
  • Mobile Video Services
  • Mobile Commerce Protocols
  • Mobile Payment Processing
  • Hosted Mobile Commerce
  • Mobile Commerce Regulation

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About the Author

Lawrence Harte is the president of Althos, an expert information provider covering the communications and media industries. He has over 29 years of technology analysis, development, implementation, and business management experience. He has setup, managed, and provided training for keyword advertising, search engine optimization, affiliate links, email broadcasting marketing programs. Mr. Harte has interviewed hundreds of Internet web marketing experts and tested many types of web marketing systems to discover the key success principles used for Internet marketing programs. He has setup and published several monthly printed and electronic magazines. Mr. Harte's combined knowledge and experience in business systems, communications technologies allow him to communicate well with all people within a company that have a need to understand marketing programs and communication systems. By 2009, he authored over 100 books on communications technologies and business topics including Internet marketing, business finance, mobile communications, IP telephony, and billing systems. Mr. Harte holds many degrees and certificates include an Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York, (1990).

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