Get Sales Leads Before Creating Content
Print ISBN: 9781932813906
Number of pages: 204
Number of diagrams: 26
Author: Lawrence Harte
This book is Scheduled to be Published 30 April 2020
If you pre-order this book, you will also receive an early release version - estimated release 30 March 2020
Pre-Content Marketing Course
This book teaches you how to setup and run content marketing projects before creating the media materials. Content marketing can be complicated, take a lot of time, and be expensive. A good solution is to create summary alert pages for unpublished media which allows you to gather leads before creating the content. This allows you to test content marketing topics, avoid spending money or time to develop content that isnít effective, and to use the followup information from content requests to create better marketing materials.
Covered in this Book
Pre-Content Marketing - Get Sales Leads Before Creating Content.
How to Do Content Marketing Before Creating Content
Identify Effective Solution Marketing Topics
Create Promotional Media Posts Using Templates (supplied)
Write Effective Content Descriptions
Create Better Marketing Materials Using Feedback from Pre Content Contacts
Setup and Run a Pre Content Marketing Campaign
Table of Contents
Pre Content Marketing Process-Explains how pre content marketing can use unpublished content to get sales leads faster, build better customer relationships, and help to create better marketing materials.
Solution Topics and Descriptions-Understand how to identify key solution content topics, create discoverable titles, and develop effective descriptions.
Alert Request Pages-How to setup a web page that describes soon to be published content which encourages and allows people to register to be alerted when it is released.
Pre Content Promotion-Key ways to promote unpublished content including social media, email, and advertising.
Contact Followup-How to immediately followup with alert registration requests and key ways to begin providing prospect customer value.
Content Creation and Release-How to use content request feedback to create better and more targeted marketing materials.
About the Author
Lawrence Harte is a tech media expert has written 1000+ articles (about 5-10 per month for 20+ years), 100+ white papers, and authored 118+ business and technology books as of 2020 . He is the publisher and senior editor of several industry magazines, is host of several tech & business podcasts, and has interviewed 4100+ companies since 2005. He has been an expert consultant for Google TV, Samsung, Noka, and 20+ other leading companies. Mr. Harte has used pre-content marketing for magazines, books, conferences, TV shows, and other products & services.