How to Make <br>Promotional Videos

Author: Lawrence Harte
Number of Pages: 224


This book explains how to create, produce and release videos online for the purpose of marketing your business. Learn about the different types of online videos, including informative, educational and entertaining, and understand which type is best suited for your marketing needs.

Discover the different promotional video objectives, which range from selling products to creating a buzz to simply acquiring traffic. Understand how to use online video to market your business, keeping in mind the type of audience you’re looking to attract and the importance of content originality.

You will understand the process of storyboarding and why it is so crucial to the visualization of scenes and the detection of potential production issues. You will learn about the different types of media formats that are available for online video production, and how to decipher between the use of Flash, MPEG and QuickTime.

You will learn the elements of video production from conception to creation to completion and publication. Discover your options for shooting video, including the different types of camcorders that are available and how to determine the best one to use based on imaging and recording ability. Understand the video editing process, its importance, and the different ways it can be used to enhance your promotional video.

Covered are key legal issues for video production, which include copyright and trademark, as well as ensuring that all basic legal requirements have been met. Discover how to post your video online and get it indexed with major search engines.


Table of Contents

• Promotional Video Objectives

• Storyboarding

• Media Formats

• Script Writing

• Editing Promotional Videos

• Adding Transitions and Special Effects

• Publishing Promotional Videos

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About the Author

Lawrence Harte is the president of Althos, an expert information provider covering the communications and media industries. He has over 29 years of technology analysis, development, implementation, and business management experience. He has setup, managed, and provided training for keyword advertising, search engine optimization, affiliate links, email broadcasting marketing programs. Mr. Harte has interviewed hundreds of Internet web marketing experts and tested many types of web marketing systems to discover the key success principles used for Internet marketing programs. He has setup and published several monthly printed and electronic magazines. Mr. Harte's combined knowledge and experience in business systems, communications technologies allow him to communicate well with all people within a company that have a need to understand marketing programs and communication systems. He has authored over 80 books on communications technologies and business topics including Internet marketing, business finance, mobile communications, IP telephony, and billing systems. Mr. Harte holds many degrees and certificates include an Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York, (1990).

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